Everything to do, photograph and keep — in the order that protects your claim. Built from the same review corpus behind our city rankings, where the pattern is consistent: the homeowners who got paid without a fight are the ones who documented in the first hour.
Work top to bottom. The order matters more than the speed — documentation before cleanup, mitigation before the adjuster.
Once cleanup starts, contents get packed out and wet materials get removed — correctly, but your visual record disappears with them. Photographs taken before anything moves are what establish scope, cause and suddenness, which are the three things an adjuster is actually assessing.
Water and fire claims rarely fail because the work was bad. They fail on three specific things, and every item above exists to defend against one of them.
Across 60,505 Google reviews across 684 restoration firms in 21 US metros, we compared what appears in praise versus criticism. Complaints skew overwhelmingly toward money and paperwork — “refund” appears 27× more often in criticism than praise, followed by charges, estimates and insurance. Praise skews toward thoroughness and punctuality. Homeowners almost never criticise the drying work itself. Documentation is not admin — it is the part of the job that goes wrong.
Compare independently ranked restoration companies across 21 metros — ranked on real Google reviews, never on payment.